Canon USA Introduces the New HS line of PowerShot Cameras

Photographers in the United States will soon see 4 new Canon PowerShot cameras introduced in March 2011. Each of the new cameras will feature the High Sensitivity (HS) system sensor processor combination, which gives rise to the rebranding of Canon's electronic photography (ELPH) compact digital cameras as the PowerShot HS line of compact cameras. The HS system technology was introduced in 2010 as a way to enhance low-light image quality.

The new PowerShot HS cameras make use of Canon's infamous DIGIC 4 Image Processor in combination with a high ISO level noise reduction CMOS sensor. With the HS combination consumers will be able to capture clearer images that contain less noise and blur even at lower light events such as wedding receptions. The new PowerShot cameras also sport the ability to shoot in High Definition (HD) video at a full 1080p with an onboard Dynamic Image Stabalizer system. Each of the cameras also features the new Movie Digest mode, which enables users to combine a days worth of videos into a single clip. Another enhancement included in the new cameras is Smart AUTO, which provides 32 different shooting scenes. With Smart AUTO the camera will automatically select settings that match the scene without requiring the user to switch modes. Also, Advanced Subject Detection was added to the Smart AUTO feature making it easier to capture fast moving objects such as birds in flight.


Canon PowerShot SX230 HS


Available in Black, Red, and Blue the new Canon SX230HS takes the worry out of forgetting where a photo was taken by adding Global Positioning System (GPS) data from satellites so that each image records the latitude, longitude, and altitude of the camera and adds it to each images exchangeable image file format (EXIF). The camera includes map utility software to provide for viewing photos on a map to show where a photo was taken. New York City office parties and transoceanic airline flights may never be the same. Also cool is the ability to track a day's route on a map enabling even the most directionally challenged the ability to navigate Washington, DC's street layout with certainty. The SX230HS sports a 12.1 megapixel sensor coupled with a 14X optical zoom lens and image stabalization. To help aid in the capture of group images the SH230HS features a wide-angle 28mm equivalent lens.


The camera takes photos with image dimensions that range from 480x480 (0.2 megapixels) all the way up to 4000x3000 (12.0 megapixels). It features a full 3.0” diagonal LCD that shows 461,000 dots. The focal length of the camera is 5.0-70.0mm. Aperature range is f/3.1 (W) /f/5.9 (T) to f/8.0. ISO sensitivity settings are: auto, 100, 200, 400, 800, 1600, and 3200. Shuter speed is 15 – 1/3200 second. The camera supports aperature, shutter, and manual exposure modes. Metering modes include evaluative, center-weighted, spot (center), and face detect AE. The scene modes are movie digest, portrait, landscape, kids & pets, SCN (smart shutter, high-speed burst, best image selection, handheld night scene, low light, beach, underwater, foliage, snow, fireworks, and stitch assist), creative filter (fish-eye effect, minature effect, toy camera effect, monochrome, super vivid, poster effect, color accent, and color swap). The toy camera effect can be used to add a grainy, blurred look to soften photos reminiscent of a 1960's appearance. Digital zoom is up to 4x. The camera supports time lapse and self timer settings of 2, 10, and custom seconds. The movie image format is ITU-T H.264 encoding with PCM audio. Camera connectivity supports High-Definition Multimedia Interface (HDMI) and National Television System Committee (NTSC) / Phase Alternating Line (PAL). The planned MSRP for this camera is around $350.


Canon PowerShot ELPH 500 HS


If your favorite colors are silver pink or brown the Canon PowerShot ELPH 500 HS may be just the compact camera for your needs.


It features a 3.2” wide touch-panel LCD screen coupled with a 12.1 megapixel sensor and a 4.4x optical zoom. It packs an ultra-wide angle 24mm equivalent lens. The ultra-wide angle is perfect for taking large group shots such as graduation ceremonies.


It supports image dimensions of 480x480 (0.2 megapixels) – 4000x3000 (12.0 megapixels). The Canon PowerShot ELPH 500 HS supports continuous capture at 3.4 frames per second. The supported focal length is 4.3-18.8mm and 24-106mm (35mm equivalent). The aperture range supported is f/2.0 (W) – f/5.8(T). The f/2.0 lens allows users to snap photos without requiring a flash, which results in a more warm appearance. Shutter speed is 15 – 1/1600 second or ½ of the 1/3200 provided by the SX230. This is a lot of camera for a planned March release date with a suggested MSRP of around $299.



Canon PowerShot ELPH 300 HS


The PowerShot 300 HS ultra-compact features a 12.1 megapixel sensor while sporting a 5x optical zoom, a 2.7-inch LCD screen and a 24mm equivalent lens. It is available in black, red, and silver. The shutter speed on this camera is 15 – 1/2000 second.


The internal flash modes of this camera support auto, red-eye reduction, auto red-eye correction, flash on, flash off, FE lock, smart flash, slow synchro with a range of ISO auto: 1.6-11.t ft (W), 3.0-6.6ft (T) (50cm 03.5m (W), 90 cm – 2.0m (T).


Scheduled for stores in March 2011 the planned MSRP for this camera is $199.


Canon PowerShot ELPH 100 HS

With the greatest selection of colors at blue, gray, pink, silver, and orange the Canon PowerShot 100 HS carries a 12.1 mexapixel sensor, 4X optical zoom, a wide-angle 28mm equivalent lens and a 3.0-inch LCD screen.


It supports the JPEG (EXIF 2.3) file format. Exposure compensation is +/- 2.0EV in 1/3EV increments. The normal focus range is 1” - infinity (3cm -infinity) and 1.2” -20” (ecm -50cm) in macro mode. The PowerShot ELPH 100 HS cameras are scheduled for release in March 2011 with a MSRP of $199 this entry-level camera of the new HS series will replace the SD1300 IS, which has been a very hot selling camera.


When shopping online for a new or used Canon PowerShot HS camera be sure to select from a reputable trustworthy dealer.  To learn more about PowerShot HS cameras we recommend that you visit the user comments section found on Bargain shoppers should visit the Canon Store @ where you will find no sales tax and free shipping.


About The Author

Jason Canon is the Publisher of the Canon Owners Exchange at  He has been an avid and prolific photographic artist for over 30 years.  Jason graduated from the University of Maryland and is now a retired computer geek.  Currently, he resides in Virginia with his wife Teresa, son Ben, and dog Pogo.