Canon Photographers Circle
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London, UK, 7th February 2012 – Canon today adds to its premium IXUS range with the launch of two new outstanding touch screen models – the IXUS 510 HS and the IXUS 240 HS. Fusing first-class design with Canon's signature image quality and new Wi-Fi functionality, both models make it easier than ever to shoot photos and Full HD movies in exceptional detail and share them instantly with friends and family. Combining a high quality and compact 12x optical zoom with a highly-pocketable, luxurious and chic design, the IXUS 510 HS is the perfect take anywhere camera for style-conscious users, while the IXUS 240 HS's slim and elegant design and fun functionality are ideal for shooting and sharing images, anytime and anywhere.
Quality meets design
Canon's advanced imaging technology ensures superb results, no matter the subject being shot or the conditions. Both models feature cutting-edge genuine Canon lens technology, enabling the capture of sweeping vistas or distant detail with the powerful zooms in each camera. The IXUS 510 HS's impressive 28mm wide-angle 12x optical zoom lens packs into a body measuring just 19.8 mm front-to-back, while the IXUS 240 HS's 24mm ultra-wide-angle 5x optical zoom lens comes in a high-grade, super-slim body – offering exceptional quality and versatility. Canon's ZoomPlus technology means users can extend the zoom of their camera and get even closer to the action, while maintaining higher quality than traditional digital zoom. With ZoomPlus, the IXUS 510 HS' zoom extends beyond its 12x optical zoom to 21x, while the IXUS 240 HS reaches past its 5x optical zoom to 10x.
The IXUS 510 HS and IXUS 240 HS also feature Canon's Intelligent IS, providing advanced image stabilisation that offers the freedom to shoot a range of subjects with confidence. Harnessing each model's 3.5-stop optical Image Stabilizer, Intelligent IS rapidly analyses the shooting scene and automatically adjusts the camera's settings, selecting from seven1 different stabilisation modes to ensure photos and movies remain clear and with minimal blur.
Powered by Canon's HS System, which optimally combines high resolution, highsensitivity CMOS sensors with next-generation DIGIC 5 processing, both models offer image quality that reflects what the eye sees. Offering supreme performance in all conditions, and especially in low light, both the IXUS 510 HS and IXUS 240 HS allow users to capture and share experiences with incredible levels of detail and clarity.
Sharing made easy
With the new models, users can instantly share their favourite images and movies, whenever and wherever they may be thanks to new integrated Wi-Fi connectivity2. The new CameraWindow application allows photos and movies to be wirelessly transferred directly to a range of Apple iOS3 mobile devices for instant sharing on the move. Using the same application, users can also share photos via email, upload them to Facebook with their own comments, or even upload movies to YouTube™.
Also launching today with the new IXUS models is the newly designed and enhanced CANON iMAGE GATEWAY, Canon's online facility for sharing photos and video. Now providing up to 10 GB of personal storage capacity, it is perfect for storing many photos, even in full resolution. An easy interface allows users to search for images, create combined photo and movie Albums that can receive comments from friends, and to share Albums directly via email and Social Networking Sites. With the new Wi-Fi IXUS models, photos can be uploaded directly to the CANON iMAGE GATEWAY without the need for a computer, using just the cameras' wireless menus and home wireless networks.
Complete control at your fingertips
Both models feature larage, bright and vibrant 8.0 cm (3.2") PureColor II Touch LCD displays with sharp 460,000-dot resolution, giving exceptional colours and accurate contrast. They are ideal for reviewing newly-captured images and movies and showcasing them to friends. The highly responsive touch navigation and customisable on-screen icons provide quick, easy access to camera settings, menus and a user's entire photo collection, so photos can be quickly selected to upload to social networks and comments even typed in. The touchscreen also powers Canon's Touch Shutter functionality which makes it possible to compose and shoot with a single touch of the screen.
Point and shoot creativity
For those who like to point and shoot for excellent images, Canon's latest Smart Auto mode now identifies up to 58 different scenes.
The new Face Identification (Face ID) functionality included within Smart Auto enables users to get the best possible shots of friends and family, making it easy to capture tricky subjects with new levels of clarity. Face ID allows users to register family faces and their birthdays within the camera, it then stores this information, and with Smart Auto adjusts image settings accordingly. For example, when taking a picture of a sleeping baby, Face ID will identify the subject, automatically disengage the flash and adjust the exposure to give the image a brighter feel. If a child over the age of two is identified, the camera will automatically engage Servo AF in anticipation of movement, enabling sharper pictures of children that are often difficult to capture. Users can even browse their photos in-camera by name, so images of their friends and family can be easily and quickly searched and reviewed.
Each model also features Multi-area White Balance which detects multiple light sources and corrects the colour balance for each, delivering natural images in challenging conditions featuring multiple light sources. An enhanced range of creative shooting modes also expands the gamut of effects users can explore, with two new modes added. In addition to Toy Camera, Miniature and Fish-eye Effect, new Smooth Skin Effect improves portraits by smoothing out skin textures, while Soft Focus Effect simulates the dreamy effect provided by a dedicated soft-focus lens. Both new modes offer three effect levels, enabling the user to pick a level to suit the subject.
High resolution stills, high defintion video
In addition to exceptional stills, the new IXUS 510 HS and IXUS 240 HS feature Full HD (1080p) movie recording with stereo sound. A dedicated movie record button enables instant switching from stills to movies, while optical zoom can also be utilised in both cameras in movies. Integrated HDMI connectivity also enables sharing with friends and family using HD TV screens. To help tell the story behind a day's images, Movie Digest mode captures four seconds of movie before each still shot is taken and then merges all the clips together in HD (720p) quality for a fun reminder of the day's events.
The IXUS 510 HS: Seriously compact, catwalk style
dAs well as offering stand-out image quality, the IXUS 510 HS takes IXUS style to a new high. With a 10.1MP high-sensitivity CMOS sensor and exceptional 12x optical zoom, users can enjoy the flexibility to capture a range of subjects in exceptional quality, and then share images instantly using the integrated Wi-Fi connectivity. Revisiting the classic style of the original IXUS design, the IXUS 510 HS's sleek, sharp-edged exterior truly epitomises the IXUS luxury design philosophy, offering a stylish, compact body that can be taken anywhere. The futuristic lens cover and striking glossy black or matte white finish also adds to the premium styling.
The IXUS 240 HS: Exceptional style and ease-of-use
Combining advanced features with effortless functionality, the IXUS 240 HS is perfect for anyone looking for a camera that fuses style with substance. Its 16.1 MP resolution offers exceptional detail, while its ultra-wide angle 24mm 5x optical zoom genuine Canon lens offers great flexibility that can be carried in virtually any pocket. Available in five contemporary metallic colours so users can pick a style to match their personality, the IXUS 240 HS is ideal for social shooting, such as holidays or evenings out with friends – allowing high quality images to be shared immediately after they are taken.
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LAKE SUCCESS, N.Y., February 7, 2011 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced six PowerShot A-series digital cameras with improved operability that produce outstanding images and feature a high-quality, stylish re-design in a variety of fashionable colors. Canon's PowerShot A-series models have been instrumental for entry-level users in learning the joys of photography and these new models continue this tradition with features such as 16-megapixel sensor, 720p HD video capture and a 28mm wide-angle lens to capture images of large groups at a family function or of a child on the playground.
PowerShot A-series models are known not only for producing high-image quality but also being easy to use as well. For the first time in a PowerShot A-series model, the A4000 IS, A3400 IS and A2400 IS models will feature Intelligent IS so the camera automatically selects the most effective image stabilization mode ensuring users always capture the best results. In addition, all of the models announced today will have the Smart AUTO feature with 32 shooting modes that selects the appropriate camera setting based on the users shooting environment. Additionally, for the first time in a PowerShot camera, each model will have a Help button to provide an explanation of various shooting modes to help the user along the way.
"The new additions to Canon's new PowerShot A-series lineup will provide entry-level users with many options to unlock their creativity and capture high-quality images at a budget-friendly price," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
PowerShot A4000 IS and PowerShot A3400 IS Cameras
The Canon PowerShot A4000 IS and PowerShot A3400 IS cameras will each have a Genuine Canon Lens with Optical Image Stabilization allowing users to capture up-close details and wide landscapes. For the PowerShot A4000 IS camera, there will be an impressive 8x-Optical Zoom lens, the longest to date for a PowerShot A-series model, and the PowerShot A3400 IS camera will have a 5x-Optical Zoom. In addition, both cameras will have a 3-inch LCD screen; however, the PowerShot A3400 camera's screen will be Touch Panel, another first for a PowerShot A-series model, with Touch Focus and Touch Shutter shooting modes for enhanced camera operation. The PowerShot A4000 IS camera is scheduled to be available in February in black, silver, blue, red and pink for an estimated retail price of $199.99. The PowerShot A3400 IS camera is scheduled to be available in March in black, silver, red and gold for an estimated retail price of $179.99.
PowerShot A2400 IS and PowerShot A2300 Cameras
The PowerShot A2400 IS and PowerShot A2300 cameras both feature a 5x-Optical Zoom and a 2.7-inch LCD screen. The PowerShot A2400 IS camera will also have Optical Image Stabilization and is scheduled to be available in March in black, silver, blue and pink for an estimated retail price of $159.99. The PowerShot A2300 camera is scheduled to be available in March for an estimated retail price of $149.99 in black, silver, red and blue.
PowerShot A1300 and PowerShot A810 Cameras
For the more traditional camera user, the PowerShot A1300 camera comes equipped with an optical viewfinder adding to the versatility of this model. Additionally, both the PowerShot A1300 and PowerShot A810 cameras feature a 5x-Optical Zoom lens, 2.7-inch LCD screen and use AA batteries allowing for easy replacement whether at home or on a family vacation. The PowerShot A1300 camera is scheduled to be available in April for an estimated retail price of $119.99, in black and silver. The PowerShot A810 camera is scheduled to be available in April for an estimated retail price of $109.99, in black, silver and red.
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Found footage films have become one of the latest and greatest fads in Hollywood, it all started back in 1999 with the release and subsequently huge success of ‘The Blair Witch Project’, it was hyped as the scariest film you will ever see and really generated a huge amount of press exposure. 8 years on in 2007 the genre was rebooted this time with ‘Paranormal Activity’, again it was billed as one of the scariest films you will ever see but this time instead of just being a handheld camera they also used static CCTV cameras. The film was rumoured to cost a grand total of $15,000 to make which by normal movie standards is minute bearing in mind that even straight to DVD, low budget, C-rate movies have a budget of well over $1million. It went on to gross $107million and has lead to 3 prequels and sequels being made with more to come. It left film studios scrambling to try and get the next big hit, they knew even if they went to town on the movie it would still only cost them about $100k so they could afford to invest in 15 or 20 films for the price of one normal one and only needed one to succeed.
The biggest effect the genre has had on cinema is that it means your average person can make their own film, as long as they have reasonable editing skills and a good idea they can put together a good little movie for barely any money. One of the most notable found footage films recently was an Australian movie called ‘The Tunnel’. It was going to cost $135,000 (AUS) to make and was ‘crowd-funded’ meaning the makers sold individual digital frames of the film for $1 each to members of the public to raise funds. They only managed to raise a total of $36,000 this way however which meant they had to get creative and use public areas such as disused underground tunnels and a public pool and subsequently shot the whole film in 14 days. They released the film at various cinemas, had a theatrical DVD release but most notably put it on Bit Torrent for free so that users could watch it legally and choose to donate if they wished.
This is all to show that it is possible to make your own film on a shoestring budget from home and make it a huge success. In terms of the equipment needed to attempt to do this yourself you need to start off with some good quality CCTV cameras. Your choice of camera will depend on what type of film you are making i.e. a film based at night will require an infra red, night vision camera that are best at short range, if you are making a daytime film then you can look at long range cameras and dome cameras enabling you to control them via remote making the film making process much easier. The DVR systems are the key part of the movie making process, you need to make sure you get a DVR with enough inputs to attach all of your cameras. Depending on how you are going to edit your movie afterward you also need to take in to consideration what recording capabilities it has, for example, will you be editing it on your computer in which case a USB mass storage device would be best or you may want to record directly to DVD.
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Once you have filmed your movie and got it on DVD/USB comes the editing stage. It is useful to have a laptop with plenty of RAM and a decent processor for film editing, this makes the process much faster and more bearable. The size and budget of your movie will depend on what editing software you use, Windows Live Movie Maker is an excellent free piece of software that will be on your laptop and is good for home movies. If you are looking for a more professional version with more options then take a look at some software like Magix Vide Pro X4 or Lightworks if you want a good free piece. You now have everything you need to get out and make movies so give it a go and get them sent off to a few studios, you never know what might happen!
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Sarah Hewitt
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If you’ve been harboring a keen interest in having a DSLR for your photography hobby, then now is probably a good time for you to get a new DSLR for yourself. This is because DSLRs are now getting much, much cheaper yet without skimping on quality. However, do not rush down to Walmart or Best Buy because there are many hidden intricacies to consider when buying a DSLR, especially if your skill level is below novice.
Purpose: Photo or Video?
There are now many production studios that are shooting videos using DSLR, and one of the most common names when it comes to video DSLR is Canon. The company is considered to be one of the best companies when it comes to capturing videos due to the image quality and color. Sony is also another good manufacturer to look at, especially if you want to go into both photography and videography. While we are not against other manufacturers, the two mentioned above are the ones that most videographers go with.
However, if you want to buy a new DSLR for the sole purpose of photography, then you have a lot of manufacturers to choose from. The most common ones are of both Nikon and Canon, although names such as Pentax, Olympus and Sony are rising. Due diligence on quarterly earnings, types of photographers targeted along with level of research that goes into designing these mini-machines should dictate which manufacturer is further along in product development.
Cost
Budget is semi-important because at a certain price range, there are cameras that are better than other ones in their class. That is why it is important to first compare between a few cameras and read about the advantages and disadvantages of each. Only then can you make a wise decision on buying a camera. However, some people still tend to remain partial to certain manufacturers; but even then, you can still have the choice of going with a new camera or a used yet better ones.
Leverage cost only if planning to use in moderation; for the aggressive photographer without budgetary issues, go for broke – it’ll be worth the expounded effort.
Accessories: Lenses, Tripod, Etc.
While the two factors above are already good in kick starting your shopping barrage, buying a new DSLR is that one devoted activity which shouldn’t be squandered at your local retail outlet. You can still factor accessories into your camera purchase; make the equipment come first, however. A good start will probably comprise of buying a sturdy tripod as well as a bigger or a backup memory card. Lenses, on the other hand, can be an expensive upgrade so you might want to check those later unless you have a bigger budget than most to work with.
Other things that you can consider during your camera shopping tirade include flash (or speedlite), a decent camera bag, filters, new batteries and some quick start classes – the latter two being your most prized accessory investments. However, do not buy more than what you need because you do not want to jump headfirst into all the accessories at once. Instead, take time to understand and explore your camera first before getting something new for it – because breaking expensive things really sucks.
About the Author
Roger Kowalewski is a freelance writer and gadget guru from Indiana.